{"id":490,"date":"2022-04-06T15:14:17","date_gmt":"2022-04-06T13:14:17","guid":{"rendered":"https:\/\/dezachteatlas.nl\/en\/tekening\/rijksmuseum-amsterdam-en\/"},"modified":"2023-09-08T14:14:33","modified_gmt":"2023-09-08T12:14:33","slug":"rijksmuseum-amsterdam-en","status":"publish","type":"product","link":"https:\/\/janrothuizen.nl\/en\/drawing\/rijksmuseum-amsterdam-en\/","title":{"rendered":"Rijksmuseum Amsterdam (EN)"},"content":{"rendered":"<p>In 2004 Amsterdam launched the \u2018I Amsterdam\u2019 city brand to attract expats, tourists and foreign investors to the city. The huge \u2018I Amsterdam\u2019 sign in front of the rijksmuseum became one of the city\u2019s most photographed objects. The sign later became the symbol of Amsterdam&#8217;s overtourism and was hated by local residents. 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